Yesterday was the first day of my social media hiatus (short as it might be), and it started really well. I felt good about writing in the morning, about not checking for statuses and likes, about moving through my day without thinking about it.
Once this social media break is over, I think I should work to build a new habit — only check social media at the end of the day, after the work day is done. It’s funny because these days we’re all convinced social media is a part of the job (if you’re an online entrepreneur), but I’m starting to realize it’s truly not. It may well be a lovely way to market your work for free (and I still plan to use it for fun, in the evenings, to share my work), but I would dare to say it’s not the most important or even most effective use of most people’s time. I mean, sure, there are those few who actually do make a number of sales through Instagram. But I don’t think most of us do. I think the more traditional routes of marketing are actually more useful. And man, oh man, are Instagram and Facebook good at marketing to us, convincing us that if we don’t use them to promote our business we, well, won’t have one.
BUT…let’s not get into that right now, as I’m sure we could all argue it ’til the cows come home (which, by the way, where did that phrase even come from?).
Yesterday was a filming day. I’m in the process of filming for my next online art course. As I’ve planned for and now started creating this course, I’ve bounced back and forth between totally elated, excited for the opportunity, and ready to take over the art world, to totally down on myself, scared, and wondering why I thought I was good enough to do this in the first place. Pretty much every artist I know has these two personalities…one that is totally sure and one that is totally unsure.
Filming yesterday turned out to be a great exercise. You see, the project I was filming went well. I filmed for several hours and only stopped at the end of the day because I wanted to mull over my last steps for the project before I made them permanent in the painting. I felt good about what I painted, and I felt good about the way I presented it. It felt like a win. And I so needed that.
I’m still working to map out and figure out the best way to set my schedule and use my time.
I have four online courses to film (the one I’m currently working on and three more in the planning stages). I want to have them all done by November. That sounds like a lot of time, but when you’re creating a course with several projects and working to make it high quality and useful, that’s actually a lot of work. It takes a lot of time to film a high quality project. Which I’m totally ok with, as I love feeling productive and useful. I just want to be sure that I’m using my time wisely.
In addition to filming, I am revamping my Etsy shop. Currently, the focus of my shop is physical prints. But I’ve found the time required to package and ship those prints isn’t super cost effective. The return on investment is quite small. So I want to experiment with something new…changing my shop to a digital shop, where people purchase the digital download and make the prints themselves. Many artists are afraid to do this type of thing because they’re afraid of copyright issues and the potential for someone to use the personal digital item in a commercial way (which would be a copyright infringement). Honestly, I’m a little afraid of that too. But I’ve realized I’m much more interested in helping people decorate their homes with my art, and I think this could be a really efficient, effective way to do that. This little business of mine is quite the experiment, and I figure I should be willing to change things up and at least give this a try. All that to say, it takes a lot of time to change an Etsy shop, and I have to figure that into my schedule too.
Well, the morning’s getting away from me, so I’m going to leave you with that. Here’s to a happy, productive day, my friends!